The 10x Method is now free (!)
Our sold-out playbook goes open-source on Substack - no strings attached
If you prefer to skip the intro and foreword, Chapter 1: Becoming a 10x Founder is already live.
We published our book, The 10x Method, last Autumn.
Built on the back of 50+ startups, including Spendesk, Front, Aircall, Yousign and Swan, it's the repeatable methodology behind three unicorns and other breakout companies.
It was a victim of its own success, selling out within the first few weeks.
Lots of people have since asked us when it will be back in stock. Unfortunately, we won’t be printing any more physical copies…
Fortunately, we decided to go one better!
Starting today, we’re publishing The 10x Method in full, one chapter at a time, here on Hexa Media.
No paywalls, no waiting around for your copy to arrive, just the full methodology immediately at your fingertips.
For the next couple of months, a new chapter will arrive in the inbox of our subscribers every week.
We hope it helps more founders to beat the odds. Enjoy.
The 10x Method - Foreword
Let’s start with the obvious: most startups fail.
Only 1 in 10 seed-funded startups make it to Series A. The road is unforgiving, filled with moments that push even the most driven founders to the edge.
No one becomes an entrepreneur just to get rich. At least not the ones who make it. There are far easier ways to make money. Becoming a founder is something else. It’s a calling. It’s the relentless belief that the world can be better, and the irrational conviction that you’re the one who can make it happen.
Founders take this path for different reasons: to solve a problem no one else can, to build something that’s never existed, to create impact at scale. But they all share one trait: they are builders. They go from zero to one, from nothing to something, from idea to company.
Creation demands resilience most people don’t have and maybe shouldn’t. It requires optimism that borders on delusion. But it is also a highly rewarding adventure. There’s real magic in bringing something to life and watching it improve the world.
And because that journey is so meaningful, we want more people to take it. That’s why we’re sharing our method, 14 years in the making, built and refined at Hexa to turn bold visions into exceptional companies.
This is the method we’ve used to launch over 50 B2B software startups. It walks you through every step of the early stages of building a company: from finding the right idea and co-founder to building your MVP, acquiring initial users, and raising funds.
This book focuses on the early stage, before any Series A round is raised, because that’s where we’ve built deep expertise. We know what it takes to go from zero to one, because we’ve done it over fifty times at Hexa. These early decisions, what you build, who you build it with, how you launch, shape everything that follows.
But there are no guarantees. Every company is different and every journey is unpredictable. There is no magic bullet.
What exists, and what we’ve seen work, is a set of routines, beliefs, and ways of operating that dramatically increase your chances. They’re not hacks nor one-size- fits-all templates but methods that help you do the right things, in the right order, at the highest possible standard.
That’s what the 10x Method is.
It replaces scattered startup advice with a unified system rooted in experience. And it has helped turn early-stage ideas into globally significant companies.
We’ve seen it increase the odds of success tenfold: creating companies that go global, products that change behavior, and teams that scale from two founders in a room to hundreds of people across continents.
We’re talking about startups that leave a dent in the world.
The 10x Method is designed to build those kinds of companies. Ones with a real shot at becoming unicorns.
This book is for you if:
You want to build or are currently building a B2B software company
You’re at the early stage, maybe pre-product, maybe pre-idea
You’re aiming to build something massive
You plan to raise capital, not bootstrap*
You’re driven by global impact, not local reach
*Bootstrapping is a perfectly valid path for entrepreneurs - not better or worse, just different. This book is written for founders who choose not to bootstrap and are building with external funding.
How to read this book:
The book is structured to follow the natural timeline of early-stage startup building (from the first spark of an idea to fundraising). Each chapter stands on its own and isn’t ordered chronologically necessarily - you might fundraise before you make your first hire! You don’t need to read it cover to cover to get value. Whether you’re validating an idea, hiring your first team member, or refining your go-to-market strategy, feel free to jump straight to the chapter that’s most relevant to you.
Even with the 10x Method, some Hexa startups haven’t made it. But the ones that did didn’t get there by chance. They got there by committing to excellence early and operating at a higher standard from day zero.
If you’re building a B2B software company and want to increase your odds of success, this book is for you.
We believe entrepreneurship drives progress. We believe the world needs more founders. And we believe that now is the time to build.