We’re publishing a new chapter of The 10x Method every week, our sold-out book detailing Hexa’s early-stage methodology that built 50+ companies, 3 of which are unicorns. You can unsubscribe from future drops here.
Starting a company, creating something new, it’s not just about building something people want and making it widely available, even if this book might sometimes make it seem that way. At its core, building a company is a human adventure. It’s about bringing people together, each with their own strengths and weaknesses, and working as a team toward a clear goal.
Over the past few years, AI has exploded into our lives and is changing everything. It’s challenging how we work, and even what “work” means. It’s generating original ideas, reasoning through complex problems, and surpassing expectations in everything from writing and language to images, video, and presentations. AI is going to reshape every part of building a company: from how we come up with ideas to how we make them visible, from the products we imagine to the people we choose to work with.
But in the end, one thing remains true: companies are built by people.
Being a great entrepreneur will always mean sharing your passion and rallying a team around a common goal, with moments of pure joy and long stretches of doubt. It starts by choosing the right co-founders: people who complement you and who you can imagine working with for the next 10 years. Then comes hiring: your first employees, then the next, building a team that truly sticks together.
Founders who thrive in this new era will be the ones who understand that and double down on it. They’ll invest in strong co-founder relationships. They’ll treat hiring as a top priority. They’ll build standout cultures that attract ambitious people.
Beyond all the advice and methods we’ve shared here, what really gives you 10 times more chances to succeed is the team around you.
And at Hexa, we’ve built everything on that belief: that entrepreneurship is a team sport, powered by collective intelligence.
This book is proof. It’s not the work of one person, it’s the work of a whole team, and it’s our gift to you.
— Thibaud Elziere, Cofounder of Hexa.