Hexa Media
Twice
Cofounder of five startups, including Swan, his proudest creation yet - Nicolas Benady
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Cofounder of five startups, including Swan, his proudest creation yet - Nicolas Benady

Nicolas Benady, co‑founder and CEO of Swan, opens up about his entrepreneurial journey to Thibaud.

A serial entrepreneur with a passion for fintech, Nicolas has co‑founded five startups, including Limonetik and Antelop, two payment solutions he successfully exited. Today, he leads Swan, his “proudest creation,” with an ambitious mission: to reinvent embedded finance.

Nicolas also shares the highs and lows of entrepreneurship — from early‑stage struggles to the mental load of being a founder, and the resilience it takes to turn challenges into opportunities.

We talk about:

  • How he imagined concepts like Stripe and Qonto before their time

  • The importance of co‑founders and his partnership with Nicolas Saison

  • Knowing when to let go of an idea and having the courage to pivot

  • The vision behind Swan and its ambition to create European champions

  • Why his “low ego” is one of his greatest strengths

Timeline
[00:00:00] Introduction
[00:03:57] Learning to become an entrepreneur: why it’s not innate and the value of role models
[00:09:32] Influenced by PriceMinister: how being one of the “junior” co‑founders shaped his path
[00:21:03] Leaving Limonetik before its sale: the journey of his first fintech and why he stepped away
[00:25:00] Ideas ahead of their time: how concepts like Stripe and Qonto inspired his vision
[00:29:33] Navigating entrepreneurial struggles: balancing financial pressure with personal responsibility
[00:32:40] Building Antelop: launching a contactless payment solution in 2014
[00:45:08] Creating Swan: how his most ambitious project began
[00:47:59] Meeting Nicolas Saison: how they connected, evolved, and built a partnership
[00:53:36] The importance of marketing: how design and marketing serve the product
[00:58:36] What’s next: Nicolas’s entrepreneurial trajectory and Swan’s future

Products & People Mentioned

  • Nicolas Saison – Co‑founder of Swan, whom Nicolas met over 20 years ago

  • Bulledezen – His first startup (2005), an e‑commerce site for alarm clocks

  • Limonetik – His second company (2007), a payment solution for e‑commerce

  • Antelop – His third startup, focused on contactless payment solutions

  • PriceMinister – A pivotal moment in Nicolas’s career, where he was one of the early “junior” co‑founders

  • Visa – A key chapter between two entrepreneurial ventures

  • AXA – Where he managed web applications before returning to entrepreneurship

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