In this episode of Twice, Marion Carrette takes us through her extraordinary entrepreneurial journey.
Starting in the early 2000s, she launched the web agency Écrito, then co‑founded the platforms Zilok and Ouicar. She opens up about selling Ouicar to SNCF, and how, in 2020, she left the world of tech and the web to take on a bold new challenge: reviving Anny Blatt, an almost century‑old French knitting brand.
Marion shares the lessons she’s learned from multiple pivots, the challenges of taking over an industrial business, and her commitment to local, sustainable production. It’s a conversation packed with tangible insights for any entrepreneur seeking both impact and innovation.
We talk about:
Launching into the web world in the early 2000s
Her experience at a web agency in 1997 and the genesis of her first company, Écrito
Spotting opportunities by identifying market gaps and turning them into viable businesses
Zilok’s record fundraising and how she convinced Marc Simoncini in record time
The importance of pivots and the transition from Zilok Auto to Ouicar
The value of surrounding yourself with high‑level people, especially during the Ouicar/SNCF chapter
Shifting from digital to physical: managing a tech platform vs. a textile company
Redesigning Anny Blatt around French craftsmanship, local manufacturing, and on‑demand production
Timestamps
⏱️ 0:00 – 3:26 | Introduction & entrepreneurial family background
⏱️ 3:27 – 7:41 | First steps in digital and creating Écrito
⏱️ 7:42 – 12:11 | The idea behind Zilok and collaborating with Thibaud Elzière
⏱️ 12:12 – 15:30 | Fundraising and Marc Simoncini’s lightning‑fast decision
⏱️ 15:31 – 26:22 | Pivoting to Ouicar and its acquisition by SNCF
⏱️ 26:23 – 44:10 | Taking over Anny Blatt and reviving a historic French textile brand
⏱️ 44:11 – 55:10 | Building a sustainable model: local and on‑demand production
⏱️ 55:11 – 63:20 | Comparing digital vs. physical entrepreneurship
⏱️ 63:21 – 70:00 | Ambitions for Anny Blatt and personal reflections
⏱️ 70:01 – End | Key takeaways from Marion’s entrepreneurial journey
People & Companies Mentioned
Loïc Le Meur
Marc Simoncini
Guillaume Pépy
Florence Parly
Gary Cige
Mathias Emmerich
Anne Molineau
B2L
Turo
Drivy (Getaround)
Ouigo, Ouibus
